BOL Foods
As a mission-led brand focused on health and sustainability, BOL needed a digital experience that could match their innovation and ambition.
The Challenge
With a growing product range and a dedicated customer base, BOL needed more than just a good-looking Shopify store. They required:
A clean and easy-to-use subscription experience to increase recurring revenue
A faster, more responsive website to boost conversion rates
Ongoing optimisation to support long-term growth and customer lifetime value
Our Solution
We partnered with BOL to deliver a full ecommerce revamp, beginning with a redesigned Shopify store and continuing with ongoing, data-driven improvements through our Ongoing Success service.
Impact
✅ 39% increase in conversions post-launch
✅ Improved subscription adoption and user engagement
✅ Higher average order values with targeted UX enhancements
✅ A scalable platform for long-term growth
Let's Work Together To Grow Your Business
Shopify Store Overhaul
Our initial work involved a redesign of BOL’s Shopify site, focusing on:
A clean, intuitive user experience / Enhanced mobile performance and site speed / Improved navigation and product discovery
Result: A 39% increase in conversion following the launch
Custom Subscription Portal
We built a tailored subscription portal using Recharge, giving customers full control over their purchases while driving repeat orders. Key features included:
Easy switching between one-off purchases and subscriptions / Build-your-own bundle functionality (e.g. 12-bottle boxes) / Custom delivery frequency selection, all from the product page
This update turned subscriptions into a key growth channel for the brand.
Work With Us
Smart Sidecart for Higher AOV
Increasing AOV using cross-sell tactics
To further increase average order value, we designed a custom sidecart featuring:
A dynamic progress bar toward free shipping
Spend threshold indicators for unlocking discounts
A frictionless UX that keeps users in the buying flow
Navigation & Storytelling
We also redesigned the site’s top navigation to streamline the path to purchase, and built a new brand hub that highlights BOL’s story, values, and sustainability mission, deepening the emotional connection with customers.
Our code is cleaner than BOL's quality ingredients, resulting in optimised site speed and responsiveness that led to a 39% increase in conversion.
Ongoing Success Partnership
Today, BOL continues to work with Radiant through our Ongoing Success program. This retainer service includes:
Monthly strategy and performance reviews / Continuous UX improvements and testing / Conversion rate optimisation, average order value and lifetime value-focused feature releases
By treating ecommerce as an evolving platform, we help BOL stay agile and conversion-focused in a fast-changing market.
Ready to Grow Your Ecommerce Brand?
If your brand is looking for a strategic ecommerce partner that combines design, development, and data-led strategy, let’s talk. From one-off builds to ongoing success, at Radiant we help brands grow smarter, not just bigger.
Get in touch to see how we can support your next phase of growth.
Partners we worked with
Klaviyo
Learn MoreKlaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships.
LoyaltyLion
Learn MoreBrands use LoyaltyLion to create a loyalty program that goes beyond loyalty points and rewards, driving greater customer lifetime value and cost-effective member acquisition through customer relationships.
Yotpo
Learn MoreYotpo helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, and Steve Madden to collect reviews, ratings, photos, and videos and turn customer content into sales.
